twelfth agency

intent signal marketing

Intent Signal Marketing Problems

Most intent signal marketing programs fail because sales teams don’t trust single-source intent data for marketing. Learn how to combine multiple signals for intent data for marketing that converts 93% better than traditional approaches.

dark signals for abm

Signals for ABM You’re Not Capturing

Most ABM programs only capture 40% of buying signals. Learn how to mine dark signals for signal based ABM that actually converts.

signal based outbound

Signal Based Outbound Books 5x More Meetings

Signal based outbound gets 15-25% reply rates vs 3% for cold email. Learn how B2B teams use intent signals and signal based GTM to book 5x more meetings.

signal based advertising

Signal Based Advertising You Can Activate Now

Signal based advertising identifies in-market buyers before they contact sales. 96% of B2B teams report success with intent signals. Learn how to stop fighting over 5% of accounts already in-market.

outcomes rocket abm

The State of Account-Based Marketing 

How are account-based strategies performing? Where is AI making the biggest impact? What’s changing in 2026?

ChatGPT Ads for B2B: What You Need to Know

The question isn’t whether ChatGPT ads for B2B will work. It’s whether you’ll be there when your prospects start their research.

Impact of ChatGPT Ads on the B2B Buying Journey

ChatGPT ads will appear inside the buyer’s thinking process, not alongside content. How marketers can optimize for it.

signal based marketing platforms

Best Signal Based Marketing Platforms in 2025

Explore the best signal based marketing platforms in 2025. Compare tools, features, and benefits to find the right fit for your B2B growth goals.

twelfth callrail

Thinking About AI Voice Assistants in Marketing & Sales

B2B companies implementing AI voice assistants report 20-44% reductions in missed leads, according to recent case studies from marketing analytics platform CallRail.

abm vs abx

ABM vs ABX: What You Need to Know in 2025

ABM has become table stakes for B2B SaaS. But in 2025, growth-stage companies are asking about ABM vs ABX? Why isn’t our ABM working? Why isn’t it converting? How can we generate real pipeline from it—fast?