Transform Your Go-to-Market Strategy with Modern ABX
In today’s complex B2B landscape, marketing leaders at technology companies face unprecedented challenges.
Turn marketing, sales, and ops into a predictable pipeline machine
Stop running disconnected programs. Start building systems.
$
2
B+
pipeline generated for clients
Trusted by B2B companies
from Seed to Enterprise
- Your growth partner
We're an extension of your team
"We apply the same frameworks I built at Google to help B2B startup and scaleup marketing teams grow revenue."
- Steve Armenti
- Founder of twelfth agency
We apply our unique frameworks to build integrated revenue marketing systems. Signal identification finds your best opportunities. Segmentation design builds unique funnels. Demand execution tackles awareness and conversion at the right levels. AI implements it all at scale.
0
+
- years of GTM experience
0
+
- happy customers since inception
$
0
B+
- pipeline generated for marketing and sales teams
- Our strategic frameworks
Proprietary frameworks that turn disconnected programs into predictable pipeline
- What we deliver
Full-stack growth marketing and sales solutions
- A team of senior operators
Founded by ex-Google demand gen leader
Steve Armenti spent 7 years at Google building $2B funnels for Cloud, Workspace, Chrome, and Android. He started twelfth agency to bring enterprise revenue frameworks to B2B startups and scaleups.
Ex-Google and ex-enterprise agency
Our team has built revenue systems at enterprise scale and applied our frameworks to dozens of startups and scaleups. You get senior operators on your team.
16+ years building revenue systems
From enterprise agency work to $2B funnels at Google to fast growing companies. We've applied these frameworks across every stage and company size.
Strategic frameworks, not playbooks
Every company has different ICP, buying committees, and deal complexity. We apply frameworks customized to your stage and maturity, not copy-paste tactics.
testimonials
- Our customers
What our clients say
One of the best marketers out there!
“The quality of strategy and dedicated attention we receive is above and beyond. twelfth's modern approach to marketing is completely unique to our needs and quickly unlocked new growth for our business"
Joe Espinosa CRO, Promowise
Strategic and unique perspective on ABM
"twelfth's modern approach to ABM uncovered several new opportunities for us that will improve our demand gen engine and overall alignment with sales"
Alexa Schirtzinger Head of Marketing, Watershed
A true ABX expert
"As a B2B business owner, finding the right GTM support is extremely difficult. Fortunately, Steve and twelfth are on the cutting edge of GTM, AI, and ABX. twelfth consistently delivers high-quality demand generation strategy and tactics.”
Chris Rack CEO, mockingbyrd.ai
One of the great ABM thinkers
"twelfth is a strategic thought partner for us on all things ABM. Steve is well above the typical points of view on the future of ABM and his insights are changing how we approach GTM”
Tim Hicks VP Marketing, Integrate
A critical part of our team!
“Collaborating with Steve has been a huge accelerator for our business and marketing team. He consistently goes above and beyond, exceeding expectations, helping us achieve our goals"
Pearl Yon Sr. Manager Global Marketing, B2B
Our go-to ABM partner
"twelfth's approach to ABM is unlike any other partner we've worked with. The strategic approach to data, segmentation, and the multi-threaded campaign sequences are truly unique. Highly recommended for any growth stage company going upmarket."
Rey Fernando CEO, eight25
ABM + Clay 🔥
twelfth's unique use of Clay for ABM target account lists, contact identification, and intent data is awesome. Highly recommend.
Eric Linssen Founder, Demand Collective
- Partners and tools
The AI and GTM tools we work with
Ready to discuss your revenue goals with us?
What our clients say
"The quality of strategy and dedicated attention we receive is above and beyond. twelfth's modern approach to marketing is completely unique to our needs and quickly unlocked new growth for our business."
Joe Espinosa CRO, Promowise
"twelfth's modern approach to ABM uncovered several new opportunities for us that will improve our demand gen engine and overall alignment with sales"
Alexa Schirtzinger Head of Marketing, Watershed
"twelfth is a strategic thought partner for us on all things ABM. Steve is well above the typical points of view on the future of ABM and his insights are changing how we approach GTM”
Tim Hicks VP Marketing, Integrate
"twelfth's unique use of Clay for ABM target account lists, contact identification, and intent data is awesome. Highly recommend."
Eric Linssen Founder, Demand Collective
- Recent content
Latest insights on B2B revenue growth
Intent Signal Marketing Problems
Most intent signal marketing programs fail because sales teams don’t trust single-source intent data for marketing. Learn how to combine multiple signals for intent data for marketing that converts 93% better than traditional approaches.
Signals for ABM You’re Not Capturing
Most ABM programs only capture 40% of buying signals. Learn how to mine dark signals for signal based ABM that actually converts.
Signal Based Outbound Books 5x More Meetings
Signal based outbound gets 15-25% reply rates vs 3% for cold email. Learn how B2B teams use intent signals and signal based GTM to book 5x more meetings.
Signal Based Advertising You Can Activate Now
Signal based advertising identifies in-market buyers before they contact sales. 96% of B2B teams report success with intent signals. Learn how to stop fighting over 5% of accounts already in-market.