Launchpad

For B2B SaaS founders at $500K–$1M ARR

Your first growth engine.
Running in two weeks.

$ 0 M+

pipeline generated for founder-led startups

Trusted by fast growing B2B startups

You don't have a GTM team and you don't need one yet.

"We apply the same growth frameworks used by Google to help B2B startups generate predictable revenue."

You've closed your first 10, 20, maybe 50 customers through your own outreach and your own network. You know your product works. You know who buys it. The problem isn't fit. It's bandwidth.

Every week you close another deal by hand. Every week you think "I should post on LinkedIn." Every week you don't. Your pipeline is entirely dependent on how many hours you personally worked. Launchpad, by twelfth agency, is the machine we run so you don't have to.

2
3
1500

This is your new growth system

We build you a priority audience from intent signals, then run three coordinated channels — LinkedIn content, LinkedIn outbound, and email to generate warm replies and meetings.

What's included for $2,950/month

Three live channels, 1,500 enriched contacts, 3 LinkedIn posts, two outbound sequences, warmed email infrastructure, and a dedicated growth manager. Every month.

Built by the team behind $2B+ in B2B pipeline.

Steve Armenti led demand generation at Google Cloud, Workspace, Chrome, and Android. He built the programs that generated $2B+ in pipeline for those businesses.

Launchpad is the productized version of that methodology — same frameworks, same operators, calibrated for founders.

Based on Google's demand gen principles

Our team has built the revenue systems for enterprise scale and now distilled those frameworks for startups and founders.

24+ revenue systems built for founders

We've applied our growth frameworks across every stage and company size. We did the testing so you don't have to.

Productized frameworks, ready to scale

Every company has different ICP, buying committees, and deal complexity. We apply frameworks customized to your stage and maturity, not copy-paste tactics.

Join B2B founders that trust us

testimonials

What our clients say

One of the best marketers out there!

“The quality of strategy and dedicated attention we receive is above and beyond. twelfth's modern approach to marketing is completely unique to our needs and quickly unlocked new growth for our business"

Joe Espinosa CRO, Promowise
True growth expertise

"As a B2B business owner, finding the right GTM support is extremely difficult. Fortunately, Steve and twelfth are on the cutting edge of GTM, AI, and growth. twelfth consistently delivers high-quality demand generation strategy and tactics.”

Chris Rack CEO, mockingbyrd.ai
Go-to growth partner

"twelfth's approach to growth is unlike any other partner we've worked with. The strategic approach to data, segmentation, and the multi-threaded campaign sequences are truly unique."

Rey Fernando CEO, eight25
Growth + Clay 🔥

"twelfth's Launchpad program deploys a unique use of Clay for target account lists, contact identification, and intent data to drive growth for founders. Highly recommend.

Eric Linssen Founder, Demand Collective

The stack we run for you

One call. 20 minutes. No deck, no sales.

If Launchpad is a fit for your stage, we’ll tell you on the call.
If it’s not, we’ll tell you that too — and point you somewhere better.

What our clients say

"twelfth's unique use of Clay for ABM target account lists, contact identification, and intent data is awesome. Highly recommend."

Eric Linssen Founder, Demand Collective

"The quality of strategy and dedicated attention we receive is above and beyond. twelfth's modern approach to marketing is completely unique to our needs and quickly unlocked new growth for our business."

Joe Espinosa CRO, Promowise

"twelfth's modern approach to ABM uncovered several new opportunities for us that will improve our demand gen engine and overall alignment with sales"

Alexa Schirtzinger Head of Marketing, Watershed

"twelfth is a strategic thought partner for us on all things ABM. Steve is well above the typical points of view on the future of ABM and his insights are changing how we approach GTM”

Tim Hicks VP Marketing, Integrate