Transform your ABX strategy with multi-channel, multi-threaded ABM campaigns that delivers the right message, to the right person, through the right channel, at the right time.
Our signal-based approach to ABM campaigns coordinates marketing and sales activities to create seamless, personalized experiences that drive higher engagement and conversion rates.
Coordinated Experiences Across the Entire Customer Journey
Our ABM campaigns approach moves beyond siloed, single-channel campaigns to create cohesive, end-to-end experiences that coordinate multiple touchpoints throughout the buyer journey. We design multi-channel, multi-threaded ABM campaign sequences that engage different stakeholders within target accounts with personalized content and messaging.
Using real-time engagement data and intent signals, we create dynamic workflows across ads, emails, web, and content tactics that use messaging based on account behavior, ensuring every interaction builds upon previous touchpoints and moves prospects closer to purchase decisions.
Multi-Channel Coordination
Synchronization of messages across digital advertising, email, social, direct mail, and sales outreach.
Signal-Based Triggers
Real-time adjustment of tactics based on account behavior and engagement data.
Multi-Threaded Engagement
Targeted outreach to multiple stakeholders within accounts with role-specific content
Marketing and Sales Alignment
Seamless handoffs and consistent experiences as prospects move between touchpoints
Problems we solve
Our ABM campaign approach addresses critical challenges that prevent marketing and sales teams from delivering cohesive, personalized experiences throughout the customer journey.
- Disjointed customer experiences
- Inconsistent messaging across channels
- Fragmented customer journeys
- Lack of coordination between touchpoints
- Low engagement and conversion rates
- Generic, untargeted outreach
- Failure to adapt to buyer signals
- Inability to engage the full buying committee
- Static sequences that don't respond to behavior
- Wasted marketing and sales effort
- Duplicate outreach to the same contacts
- Resources spent on unresponsive accounts
- Inefficient channel allocation
- Lack of clear next steps for prospects
Popular questions
Common questions our clients ask about our ABM campaigns services and how we address their specific challenges. These responses reflect our proven approach and the tangible results we’ve delivered for marketing leaders facing similar obstacles in their ABX implementation.
What channels do you include in your orchestration strategy?
Our comprehensive approach to ABM campaigns includes digital advertising (display, social, search), email marketing, content syndication, website personalization, direct mail, gifting, and sales outreach. The specific mix is customized based on your target audience, objectives, and existing infrastructure, ensuring we leverage the most effective channels for your unique needs.
How do you determine the right sequence of touchpoints?
We analyze your historical engagement data, industry benchmarks, and buyer journey mapping to design optimal sequences. More importantly, we incorporate real-time signals that allow ABM campaigns to adapt dynamically based on account behavior, ensuring each interaction builds logically on previous touchpoints and responds to actual buying signals.
Can you integrate with our existing marketing automation and CRM systems?
Absolutely. We work with your existing technology stack, including platforms like Marketo, HubSpot, Salesforce, and others. We leverage Clay’s powerful integration capabilities to ensure seamless data flow between systems, creating unified workflows that span marketing automation, CRM, and sales engagement tools.
How do you measure the success of orchestrated campaigns?
We establish clear KPIs for ABM campaigns aligned with your business objectives, typically including engagement metrics (by channel and overall), progression metrics (accounts moving through journey stages), efficiency metrics (touches required to generate meetings), and ultimately conversion metrics (pipeline and revenue impact).
How does signal-based orchestration differ from traditional campaign automation?
Traditional automation follows pre-determined paths regardless of actual buyer behavior. Our signal-based approach continuously monitors account engagement and buying signals, then dynamically adjusts the sequence, timing, channel mix, and messaging in real-time. This creates truly responsive campaigns that adapt to each account’s unique buying journey rather than forcing them through a generic funnel.