Is Your GTM Strategy Failing to Deliver Results?

You’re not alone. This is why many GTM operators are demanding modern ABX from their companies.

57% of GTM teams failed to increase pipeline in 2024, and 56% missed their revenue targets. The traditional playbooks simply aren’t working anymore.

In today’s complex B2B landscape, marketing leaders at technology companies face unprecedented challenges:

• Siloed data creating disconnected customer experiences
• Complex buying groups with 8-10 stakeholders per purchase
• Buyers completing 57% of the purchase process before engaging with sales
• Static, list-based ABM strategies delivering diminishing returns

Introducing Modern Account-Based Experience (ABX)

The organizations thriving today have torn down their traditional GTM approaches and rebuilt them around a framework that puts prospects AND customers at the center of everything.

This isn’t just a rebrand of ABM. It’s a fundamentally different approach that moves beyond marketing-only motions to orchestrated experiences spanning the entire customer lifecycle.

Discover the Four Pillars of Modern ABX

In this comprehensive guide, former Google marketing leader Steve Armenti shares the exact framework that generated over $2 billion in marketing-sourced pipeline at Google and has since delivered transformative results for countless mid-market and enterprise clients.

You’ll learn:

1. Data: How to build a unified strategy merging first-party data with third-party intent signals to create your competitive advantage
2. Targeting: Advanced techniques for identifying high-propensity accounts and contacts based on multiple signals that inform personalized campaigns
3. Orchestration: Step-by-step processes for coordinated delivery of messaging across every channel to buying groups at each stage
4. Content: AI-powered workflows that enable personalization at scale without sacrificing quality

Why This Guide Is Different

This isn’t theoretical. It’s a battle-tested approach filled with practical examples, real-world case studies, and actionable frameworks you can implement immediately, including:

• A proven GTM audit framework to evaluate your current state
• Templates for mapping your revenue architecture
• Step-by-step processes for identifying bottlenecks in your lead flow
• Practical guidance for building your signal infrastructure
• Specific metrics to measure ABX effectiveness

What Marketing Leaders Are Saying

“After implementing the Modern ABX framework, we saw a 35% increase in pipeline velocity for our enterprise segment.” – CRO, $10M ARR services company

“This approach completely transformed how our marketing and sales teams collaborate. Our MQL rejection rate dropped significantly.” – VP Marketing, Enterprise Marketing SaaS Company

Ready to Transform Your GTM Strategy?

Complete the form to get immediate access to “A Step-by-Step Guide to Implementing Modern ABX” and start building a data-driven revenue engine that delivers exceptional customer experiences and measurable growth.